MARKETING
Media Planning, Buying, and Optimization
Enabling Growth with customized media strategies backed with data and insights.
OVERVIEW
What is Media Planning, Buying
Media planning, buying, and optimization are vital aspects of any marketing campaign, and LS Digital is here to help you navigate these essential components of advertising.At LS Digital, we understand the importance of media planning, buying, and optimization in achieving your business goals. Our team of experts combines data-driven insights with industry expertise to deliver customized media strategies that align with your business objectives.
We work closely with our clients to understand their needs and provide end-to-end solutions that cover media planning, buying, and optimization. Our approach is highly flexible, allowing us to adjust our services to meet the unique needs of each client.
read More
Our Expertise
- travel_explore SEO
- pageview SEM
- add_shopping_cart eMarket
- terminal Programmatic
- terminal Affiliate Marketing
SEO
SEO is vital for brands to improve their website’s visibility and attract more organic traffic. As an SEO service provider, we can help clients optimize their website and content to rank higher on search engines and drive more potential customers to their website.
Website SEO Audit
Helping you rank your website on the most prime digital real estate in digital universe with an extensive SEO audit.
On Page optimisation
Helping grow your website traffic organically by fixing on-page SEO for achieving astonishing organic growth.
Pre-Launch SEO
Rank your website on the most prime digital real estate in digital universe with an extensive SEO audit.
Content creation
Helping brands in better discoverability with our thumb-rule, “Content is the King”
Benefits
- arrow_circle_right
Search Ranking: Rank high for searches in the niche
- arrow_circle_right
Higher Organic Traffic: Drive more organic traffic by creating images and videos, attracting visitors from images, and videos searches.
- arrow_circle_right
Enhanced Brand Visibility: Improve brand visibility cost-effectively by altering the content structure and ensuring prominent visibility.
- arrow_circle_right
Catering to the tech-savvy audience: Attract digital crowd by providing apt communications to potential customers.
- arrow_circle_right
Better CTR: Improving CTR through crisp and relevant information
SEM
Helping brands in better discoverability with our thumb-rule, “Content is the King”
Though content writing is one of the primary tasks in SEO, it often misses the supporting steps when a non-strategic approach is taken. With new elements like People Also Ask, Featured Snippet, Knowledge Graph etc. are populating Google SERP, quality content with relatability helps in increasing the top-of-the-funnel. We at LS Digital, believe in taking a scientific approach to content writing within the SEO strategy that helps in achieving long-term sustainability.
Benefits
- arrow_circle_right
Search Ranking: Rank high for searches in the niche
- arrow_circle_right
Higher Organic Traffic: Drive more organic traffic by creating images and videos, attracting visitors from images, and videos searches.
- arrow_circle_right
Enhanced Brand Visibility: Improve brand visibility cost-effectively by altering the content structure and ensuring prominent visibility.
- arrow_circle_right
Catering to the tech-savvy audience: Attract digital crowd by providing apt communications to potential customers.
- arrow_circle_right
Better CTR: Improving CTR through crisp and relevant information
eMarket
LS Digital brings in a perspective stack of commerce solutions. The aim is to empower retail brands to be able to meet their objectives and strengthen, optimise and scale up their business online.
Marketplace Paid Ads Management
Powering you to Unlock the full potential of your digital marketing efforts with our Marketplace Paid Ads Management
Marketplace SEO
Maximizing online marketplace visibility and sales potential through our expert Marketplace SEO services
Social Commerce
Powering up the growth of your online sales with a winning social commerce strategy
Benefits
- arrow_circle_right
Maximize ROI: Obtain quick and measurable results, leading to a higher return on investment and maximized campaign results.
- arrow_circle_right
Landing Page Design & Development : A search keyword structure is based on an extensive research alongside an exclusive keyword structure, helps them to combat with competition on search engines.
- arrow_circle_right
Enhanced Brand Visibility: Improve brand visibility cost-effectively by altering the content structure and ensuring prominent visibility.
- arrow_circle_right
Cater to the tech-savvy audience: Attract digital crowd by providing apt communications to potential customers.
- arrow_circle_right
Better CTR: Improving CTR through crisp and relevant information
Programmatic
Automation when driven with clear strategy can turn tables on the game. Automation is a boon as well as curse. Boon if handled smartly like in case of Real time bidding (RTB), curse as it can lead to eating up your lots of budgets and still not able show you up where needed and get enough clicks/ impressions.
Google’s Real time bidding is an exemplary feature of AI and ML. Enhanced yield of CPC, PPC is recently being talked about for better ROI for campaigns. Nevertheless, bid strategy is key for such controlled use of features like RTB.
Programmatic Advertising
Taking the digital advertising of brands to the next level with our expertise in Programmatic advertising
Benefits
- arrow_circle_right
Boosted performance: Solutions designed to regularly evaluate performance and increase engagement with your target audience.
- arrow_circle_right
Innovative Technology: Leveraging latest technologies such as machine learning and real-time data to stay ahead of the curve and revolutionize your digital marketing efforts.
- arrow_circle_right
Increased ROI: Ensured delivery and impressions, result in increased return on investment.
- arrow_circle_right
Catering to the tech-savvy audience: Attract digital crowd by providing apt communications to potential customers.
- arrow_circle_right
Optimised Spends: Better channelization of spends by our expert team
Affiliate Marketing
LS Digital offers comprehensive affiliate and publisher partnerships to help online businesses grow their revenue and increase brand awareness. Our paid media services include pay-per-conversion advertising, pay-per-install, OTT, branded content, and display ads. Utilizing these strategies, we work closely with our clients to develop targeted campaigns that drive results and maximize ROI. With our expertise in SEO optimization, we ensure that our clients’ paid media efforts are seamlessly integrated into their overall digital marketing strategy, resulting in increased visibility and conversions.
Offerings
- arrow_circle_right
SMS, Email and Affiliate marketing
Sending promotional and informational texts and emails to customers and Earning commission by promoting other company's products or services. - arrow_circle_right
Native content Ads
Ads that blend in with website content to appear like natural content. - arrow_circle_right
Digital Sponsorships
Partnering with brands on digital platforms like social media, websites, or apps.
Benefits
- arrow_circle_right
Wider Reach: Allows clients to reach a wider audience through targeted advertising on various platforms.
- arrow_circle_right
Increased traffic: Drives more traffic to client's website, leading to increased conversions and revenue.
- arrow_circle_right
Hassle-free campaign management: Enjoy smooth campaign management when our team of experts manage publisher relations.
- arrow_circle_right
Catering to the tech-savvy audience: Attract digital crowd by providing apt communications to potential customers.
- arrow_circle_right
Cost-efficient: Bulk purchasing options result in lower costs per ad impression for clients.
SEO
SEO is vital for brands to improve their website’s visibility and attract more organic traffic. As an SEO service provider, we can help clients optimize their website and content to rank higher on search engines and drive more potential customers to their website.
Website SEO Audit
Helping you rank your website on the most prime digital real estate in digital universe with an extensive SEO audit.
On Page optimisation
Helping grow your website traffic organically by fixing on-page SEO for achieving astonishing organic growth.
Pre-Launch SEO
Rank your website on the most prime digital real estate in digital universe with an extensive SEO audit.
Content creation
Helping brands in better discoverability with our thumb-rule, “Content is the King”
Benefits
- arrow_circle_right
Search Ranking: Rank high for searches in the niche
- arrow_circle_right
Higher Organic Traffic: Drive more organic traffic by creating images and videos, attracting visitors from images, and videos searches.
- arrow_circle_right
Enhanced Brand Visibility: Improve brand visibility cost-effectively by altering the content structure and ensuring prominent visibility.
- arrow_circle_right
Catering to the tech-savvy audience: Attract digital crowd by providing apt communications to potential customers.
- arrow_circle_right
Better CTR: Improving CTR through crisp and relevant information
SEM
Helping brands in better discoverability with our thumb-rule, “Content is the King”
Though content writing is one of the primary tasks in SEO, it often misses the supporting steps when a non-strategic approach is taken. With new elements like People Also Ask, Featured Snippet, Knowledge Graph etc. are populating Google SERP, quality content with relatability helps in increasing the top-of-the-funnel. We at LS Digital, believe in taking a scientific approach to content writing within the SEO strategy that helps in achieving long-term sustainability.
Benefits
- arrow_circle_right
Search Ranking: Rank high for searches in the niche
- arrow_circle_right
Higher Organic Traffic: Drive more organic traffic by creating images and videos, attracting visitors from images, and videos searches.
- arrow_circle_right
Enhanced Brand Visibility: Improve brand visibility cost-effectively by altering the content structure and ensuring prominent visibility.
- arrow_circle_right
Catering to the tech-savvy audience: Attract digital crowd by providing apt communications to potential customers.
- arrow_circle_right
Better CTR: Improving CTR through crisp and relevant information
eMarket
LS Digital brings in a perspective stack of commerce solutions. The aim is to empower retail brands to be able to meet their objectives and strengthen, optimise and scale up their business online.
Marketplace Paid Ads Management
Powering you to Unlock the full potential of your digital marketing efforts with our Marketplace Paid Ads Management
Marketplace SEO
Maximizing online marketplace visibility and sales potential through our expert Marketplace SEO services
Social Commerce
Powering up the growth of your online sales with a winning social commerce strategy
Benefits
- arrow_circle_right
Maximize ROI: Obtain quick and measurable results, leading to a higher return on investment and maximized campaign results.
- arrow_circle_right
Landing Page Design & Development : A search keyword structure is based on an extensive research alongside an exclusive keyword structure, helps them to combat with competition on search engines.
- arrow_circle_right
Enhanced Brand Visibility: Improve brand visibility cost-effectively by altering the content structure and ensuring prominent visibility.
- arrow_circle_right
Cater to the tech-savvy audience: Attract digital crowd by providing apt communications to potential customers.
- arrow_circle_right
Better CTR: Improving CTR through crisp and relevant information
Programmatic
Automation when driven with clear strategy can turn tables on the game. Automation is a boon as well as curse. Boon if handled smartly like in case of Real time bidding (RTB), curse as it can lead to eating up your lots of budgets and still not able show you up where needed and get enough clicks/ impressions.
Google’s Real time bidding is an exemplary feature of AI and ML. Enhanced yield of CPC, PPC is recently being talked about for better ROI for campaigns. Nevertheless, bid strategy is key for such controlled use of features like RTB.
Programmatic Advertising
Taking the digital advertising of brands to the next level with our expertise in Programmatic advertising
Benefits
- arrow_circle_right
Boosted performance: Solutions designed to regularly evaluate performance and increase engagement with your target audience.
- arrow_circle_right
Innovative Technology: Leveraging latest technologies such as machine learning and real-time data to stay ahead of the curve and revolutionize your digital marketing efforts.
- arrow_circle_right
Increased ROI: Ensured delivery and impressions, result in increased return on investment.
- arrow_circle_right
Catering to the tech-savvy audience: Attract digital crowd by providing apt communications to potential customers.
- arrow_circle_right
Optimised Spends: Better channelization of spends by our expert team
Affiliate Marketing
LS Digital offers comprehensive affiliate and publisher partnerships to help online businesses grow their revenue and increase brand awareness. Our paid media services include pay-per-conversion advertising, pay-per-install, OTT, branded content, and display ads. Utilizing these strategies, we work closely with our clients to develop targeted campaigns that drive results and maximize ROI. With our expertise in SEO optimization, we ensure that our clients’ paid media efforts are seamlessly integrated into their overall digital marketing strategy, resulting in increased visibility and conversions.
Offerings
- arrow_circle_right
SMS, Email and Affiliate marketing
Sending promotional and informational texts and emails to customers and Earning commission by promoting other company's products or services. - arrow_circle_right
Native content Ads
Ads that blend in with website content to appear like natural content. - arrow_circle_right
Digital Sponsorships
Partnering with brands on digital platforms like social media, websites, or apps.
Benefits
- arrow_circle_right
Wider Reach: Allows clients to reach a wider audience through targeted advertising on various platforms.
- arrow_circle_right
Increased traffic: Drives more traffic to client's website, leading to increased conversions and revenue.
- arrow_circle_right
Hassle-free campaign management: Enjoy smooth campaign management when our team of experts manage publisher relations.
- arrow_circle_right
Catering to the tech-savvy audience: Attract digital crowd by providing apt communications to potential customers.
- arrow_circle_right
Cost-efficient: Bulk purchasing options result in lower costs per ad impression for clients.
Our Achievements
DIGIXX (Adgully) 2022
LS Digital won Digixx 2022 award as the Socia Media Agency of the Year Gold award.
Digital Awards
LS Digital won four awards at Drivers of Digital Awards 2019
Datamatixx 2022
LS Digital won Datamatixx award 2022 for Paybima under excellence in measurement or analytics capabilities category.
E4M Play
Best Performance Marketing Campaign Non-Metro
MCUBE 2022
LS Digital won Mcube award 2022 for Paytm UPI's campaign
Datamatixx 2022
LS Digital won Datamatixx 2022 award for Axis Mutual Fund's search media campaign.
Front benchers 2022
LS Digital won the Front benchers awards 2022 for Mankind Pharma's campaign #unwantedgyansesavdhan
Frontbenchers 2021
LS Digital won Frontbenchers 2021 award for Hdfc Life's creative content marketing campaign #Promisewaladabba
Frontbenchers 2021
LS Digital won Frontbencher's 2021 award for HDFC Life's Real-time Programmatic DOOH Campaign under Tech and Innovation category.
Frontbenchers Award- 2021
LS Digital won Frontbenchers 2021 award for HDFC Life Insurance's campaign #Sadasurakshitrahearmy
The Great Indian Marketing Awards
LS Digital has won The Great Indian Marketing Award for Make My Trip's campaign #Myindia
Great Indian Marketing Award
LS Digital has won Great Indian Marketing Award for Paytm First Games mobile campaign under Great Indian Mobile Campaign Award.
The Great Indian Marketing Awards 2022
LS Digital won The Great Indian Marketing Awards 2022 for Aditya Birla Capital's campaign.
Reach out to our specialist team to initiate the conversation
Fill your details, and our team will contact you.
PUBLIC NOTICE
This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.