Job Description

Group Company: LS Digital

Designation: Manager

Office Location: Andheri Mumbai , Ghansoli Navi Mumbai , Mumbai

Position description: Manager will be responsible for generating and growing new digital marketing business | The role would be dynamic in nature and would include finding prospective clients and designing pitches creating innovative plans, and exhibiting expertise in digital marketing solutions | Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics | Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals | Provide oversight and manage new paid search campaigns, ad groups, and accounts, and aid in the creation of paid search marketing initiatives | Provide oversight, manage, and generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives | Communication to team and management on project development, timelines, and results | Provide oversight and work closely with other team members to meet client goals

Primary Responsibilities:

• Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search platforms for a variety of clients
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
• Provide oversight and manage new paid search campaigns, ad groups, and accounts, and aid in the creation of paid search marketing initiatives
• Provide oversight, manage, and generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
• Communication to team and management on project development, timelines, and results
• Provide oversight and work closely with other team members to meet client goals

Additional Responsibilities:

• Strong analytical and reporting skills
• Experience in Google Adwords, and managing PPC campaigns simultaneously
• Good working knowledge of MS-Office, particularly Excel and PowerPoint
• Google Adwords Certification
• Team Management Skills

Educational qualifications preferred

• Field specialization: Any
• Degree: Any Graduate

Required work experience

• Industry: Digital Industry
• Years of experience: 3 to 5

Key Performance Indicators: Keyword Ranking | Organic Traffic | conversion rate | Team Handling |Client Handling

Required Skills: ON-Page Optimization | Off-page Optimization | Google Analytics | Link building

Other details

• Contract Types: Permanent Role