Job Description:
Group Company: LS Digital
Designation: Associate - Digital Analytics (LS_D&I_PD_04)
Office Location: Ghansoli
Position description: Work independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps |Work as an individual contributor and handle pipeline of tagging requests received from various clients as well as support large scale projects|Develop, design, build, test, and monitor of Web data layer and web tags/pixels| Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed |A good understanding of Google ecosystem and can perform tagging across all Google platforms including marketing platforms | Work with program managers/customer service team for timely implementation of changes in tagging due to site changes |Tagging schemas and specifications for new sites and new site features | Quality assurance and debugging of tagging as implemented by developers |Write tagging specifications/flow for developers for enhanced ecommerce websites/apps | Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA) | Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager. Server-side tags implementation is a plus | Write SQL/Big Queries to verify and report on Google Analytics in the data warehouse |Access the Google Tag Manager and Google Analytics APIs for automating tasks |Quality assurance and debugging of tagging as implemented by developers.
Primary Responsibilities:
- Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM ) Hands-on in Looker Studio (Previously Data Studio) is a plus
- Experience architecting, designing, and implementing data within a data layer Experience in reporting and data crunching
- Experience debugging analytics and other HTTP requests with browser developer tools/extensions.
Additional Responsibilities:
- Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM ) Hands-on in Looker Studio (Previously Data Studio) is a plus
- Experience architecting, designing, and implementing data within a data layer Experience in reporting and data crunching
Reporting Team
- Reporting Designation:
- Reporting Department:
Educational qualifications preferred
- Category:
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Required Certification/s:
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Required work experience
- Industry: Any
- Role:
- Years of experience: 1 to 3
Key Performance Indicators: GTM Implementation |User ID Tracking| Web Applications & Mobile Applications| Enhance ecommerce
Required Competencies:
Required Knowledge:
Required Skills: Google Analytics | GTM Implementation
Required abilities
Work Environment Details:
Specific requirements
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Other details
- Pay Rate:
- Contract Types: Permanent Role
- Time Constraints:
- Compliance Related:
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