AI READINESS
Data & Insights:
DataQuark
We empower organisations to thrive in a data-driven world by breaking down silos and paving the way to AI readiness
OVERVIEW
What is Data & Insights, Unlocking the Power of Data with AI
DataQuark: Transforming Data into Intelligence
DataQuark, an LS Digital’s business unit dedicated to Data & Insights, is revolutionising how businesses harness data to drive intelligence, efficiency, and growth. We empower brands to unlock the true potential of their data; bridging the gap between raw information and actionable intelligence to help AI-led transformation.
Built on the “Collect – Collate – Activate” methodology, DataQuark ensures data integrity, privacy, and activation at scale. Our solutions unify, process, and activate data, helping businesses elevate AI maturity, enhance decision-making, and drive measurable impact.
At the heart of DataQuark is a powerful AI-driven ecosystem that integrates advanced analytics, machine learning, and strategic partnerships to break down data silos and accelerate innovation. In an era where privacy-first, AI-ready data solutions are critical, DataQuark is uniquely positioned to meet this demand.
Our four core service pillars help businesses turn data into a competitive advantage:
- Marketing Data Infrastructure – Seamlessly integrate first-party data with advertising platforms to maximise revenue and conversions.
- Business Data Infrastructure – Unify finance, marketing, operations, and sales with data lakes and streamlined engineering for smarter decision-making.
- AI & ML Solutions – Deliver predictive insights, automate processes, and optimise performance with cutting-edge AI models.
- Data & AI Readiness – Prepare organisations for AI adoption through audits, strategy development, and customised playbooks.
With Google Cloud and Meta partnerships, DataQuark is at the forefront of AI-driven data transformation. Our cutting-edge solutions—DigiVerse, AI-powered data platforms, and blockchain-enabled data collaboration—are built in collaboration with industry leaders like Aqilliz, DataMorph, and VWO, ensuring businesses stay ahead in an evolving digital landscape.
DataQuark: Powering the Future with AI, Data, and Innovation.
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Our Expertise
Web Analytics
LS Digital is committed to offering clean and accurate data. We ensure data quality and conduct a thorough audit of Google Analytics (GA) and GTM accounts for both web and app (iOS and Android) as part of our process with a fundamental belief that every organization deserves quality data.
From creating a project plan to custom solution designs based on your business requirement, our experienced and certified analytics professionals help you create a scalable data model and provide ongoing GA consulting and maintenance, elevated monthly reporting through Google Data Studio, and training.
App Analytics
LS Digital is committed to offering clean and accurate data. We ensure data quality and conduct a thorough audit of Google Analytics (GA) and GTM accounts for both web and app (iOS and Android) as part of our process with a fundamental belief that every organization deserves quality data.
From creating a project plan to custom solution designs based on your business requirement, our experienced and certified analytics professionals help you create a scalable data model and provide ongoing GA consulting and maintenance, elevated monthly reporting through Google Data Studio, and training.
Custom Data Solutions
Brand’s data collection can be optimized but it’s the interpretations that count because it drives the decision making. Moreover, Google represents data in the same fashion to a Toy store, to someone who sells perfumes and to you as well, it doesn’t observe the data through the lens of your business, and that is where the combination of LS Digital’s Data Analysts and Google Certified GA experts enable you with easy-to-read reports and get answers to the ‘Whys?’ of your business.

Ads Data Hub based Insights
Maximising your advertising efficiency with data-driven marketing strategy.
Web Analytics
LS Digital is committed to offering clean and accurate data. We ensure data quality and conduct a thorough audit of Google Analytics (GA) and GTM accounts for both web and app (iOS and Android) as part of our process with a fundamental belief that every organization deserves quality data.
From creating a project plan to custom solution designs based on your business requirement, our experienced and certified analytics professionals help you create a scalable data model and provide ongoing GA consulting and maintenance, elevated monthly reporting through Google Data Studio, and training.
App Analytics
LS Digital is committed to offering clean and accurate data. We ensure data quality and conduct a thorough audit of Google Analytics (GA) and GTM accounts for both web and app (iOS and Android) as part of our process with a fundamental belief that every organization deserves quality data.
From creating a project plan to custom solution designs based on your business requirement, our experienced and certified analytics professionals help you create a scalable data model and provide ongoing GA consulting and maintenance, elevated monthly reporting through Google Data Studio, and training.
Custom Data Solutions
Brand’s data collection can be optimized but it’s the interpretations that count because it drives the decision making. Moreover, Google represents data in the same fashion to a Toy store, to someone who sells perfumes and to you as well, it doesn’t observe the data through the lens of your business, and that is where the combination of LS Digital’s Data Analysts and Google Certified GA experts enable you with easy-to-read reports and get answers to the ‘Whys?’ of your business.

Ads Data Hub based Insights
Maximising your advertising efficiency with data-driven marketing strategy.
Our Achievements

Datamatixx 2022
LS Digital won Datamatixx award 2022 for Paybima under excellence in measurement or analytics capabilities category.

Datamatixx 2022
LS Digital won Datamatixx 2022 award for Axis Mutual Fund's search media campaign.

Indian Content Leadership Award
LS Digital won Indian Content Leadership Award 2021 for Mankind Pharma's Social Campaign #Shhnotokplease

The Great Indian Marketing Awards 2022
LS Digital won The Great Indian Marketing awards 2022 for Bajaj Allianz health Insurance's campaign.

MCUBE 2022
LS Digital won Mcube award 2022 for Paytm UPI's campaign


E4M Play
Best Performance Marketing Campaign Non-Metro

e4m Media Ace Awards 2022
LS Digital won e4m Media Ace Gold Awards 2022 for Digital Marketing Agency of The Year.
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