Data & insights
GA360
Unlock consumer insights with Google Analytics – track data and optimize marketing efforts.
Google Analytics (known as GA) is a web analytics tool that allows you to measure the marketing funnel from acquisition to conversion. Being a web analytics service offered by Google that tracks data points, you may think of Google Analytics as a whiteboard to strategize your digital marketing efforts. It gives quantified insights about your target audience, user acquisition, user engagement and conversion. Therefore, Google Analytics is, in many ways, is a platform that gives you inner, back-end, and real-time access to what your consumers desire.
The Advanced version of Google Analytics, i.e Google analytics 360 provides tools and support for large enterprises. With more customization, scalable tools, and enterprise-level support, it assists marketers to gain a comprehensive perspective of their online marketing activities.
Explaining GA360
Google Analytics 360 is part of the Google Marketing Platform, which brings together Google’s enterprise advertising and marketing products that enable marketers to plan, implement, monitor, and improve digital media and customer experience seamlessly; In addition to that it can also be integrated with third party platforms such as Sales force and cloud platforms such as Big Query.
Google Analytics 360 Feature
Integration with Google Ads, Google Adsense, Google Search Console so that you get an entire view of your campaigns as well as SEO efforts
Customize a view of your whole marketing funnel, allowing you to improvise the drop-offs
Visualize and analyze your customer journeys and create remarketing audiences to re-engage with users who do drop out of the funnels
Determine which keywords, ads, and campaigns have the greatest impact on your business goals
From a high vantage point, examine your internal and external promotions
Have precision in measurement and therefore accuracy in reporting with the unsampled data
Identify Conversion-Drivers by discovering attribution to your conversions so that you can efficiently quantify the impact of each of your marketing channels and establish a data-driven channel mix that can deliver you higher conversions
Google Analytics Standard Feature
Real-time Data to understand how your visitors are interacting with your website
Understanding entire marketing and conversion funnel
Target audience identification for your marketing campaigns
Defining the customer retention strategy
Analyzing different cohorts to understand which distinct set of users you have and what value do they bring to your business
Get deeper insights on UX improvements so that your visitor's experience is unhampered
Get a bird eye view of how frequently users reach business objectives of website
What suits you better: GA Standard or GA360?
Benefits of
Partnering with us?
Google Partnership
Certified Consultants
Better support
Being a Premium Partner of Google, we are better positioned for having immediate access to Google for their support.
Related case-studies
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Custom Attribution model, Increased brand consideration, Search Intent mapping, SKU Optimisation, Uplifted Relevant reach
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