Data & insights
Supercharge Your Analytics with Google Analytics 360 for Deeper Insights
Unlock consumer insights with Google Analytics – track data and optimize marketing efforts.
Google Analytics (known as GA) is a web analytics tool that allows you to measure the marketing funnel from acquisition to conversion. Being a web analytics service offered by Google that tracks data points, you may think of Google Analytics as a whiteboard to strategize your digital marketing efforts. It gives quantified insights about your target audience, user acquisition, user engagement and conversion. Therefore, Google Analytics is, in many ways, is a platform that gives you inner, back-end, and real-time access to what your consumers desire.
The Advanced version of Google Analytics, i.e Google analytics 360 provides tools and support for large enterprises. With more customization, scalable tools, and enterprise-level support, it assists marketers to gain a comprehensive perspective of their online marketing activities.
Explaining GA360
Google Analytics 360 is part of the Google Marketing Platform, which brings together Google’s enterprise advertising and marketing products that enable marketers to plan, implement, monitor, and improve digital media and customer experience seamlessly; In addition to that it can also be integrated with third party platforms such as Sales force and cloud platforms such as Big Query.
Google Analytics 360 Feature
Integration with Google Ads, Google Adsense, Google Search Console so that you get an entire view of your campaigns as well as SEO efforts
Customize a view of your whole marketing funnel, allowing you to improvise the drop-offs
Visualize and analyze your customer journeys and create remarketing audiences to re-engage with users who do drop out of the funnels
Determine which keywords, ads, and campaigns have the greatest impact on your business goals
From a high vantage point, examine your internal and external promotions
Have precision in measurement and therefore accuracy in reporting with the unsampled data
Identify Conversion-Drivers by discovering attribution to your conversions so that you can efficiently quantify the impact of each of your marketing channels and establish a data-driven channel mix that can deliver you higher conversions
Google Analytics Standard Feature
Real-time Data to understand how your visitors are interacting with your website
Understanding entire marketing and conversion funnel
Target audience identification for your marketing campaigns
Defining the customer retention strategy
Analyzing different cohorts to understand which distinct set of users you have and what value do they bring to your business
Get deeper insights on UX improvements so that your visitor's experience is unhampered
Get a bird eye view of how frequently users reach business objectives of website
What suits you better: GA Standard or GA360?
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.