PayTM First Games sees as 3.5X jump in user acquisition by using the full funnel approach during IPL
The Outcome
141%
Lift in Brand Queries
3X
Deposit to Install Ratio
20%
Lower Cost per App Open
Lift in Brand Queries
Deposit to Install Ratio
Lower Cost per App Open
PayTM Games deployed a full funnel strategy for IPL using Display + YouTube to drive brand awareness and make them top of mind amongst cricket enthusiasts
They used DV360 to consolidate YouTube with Display, thus enabling them to build consideration and drive action by reaching out to their audience during the high intent moments across DV360’s premium curated inventory
Campaign Manager was deployed to gauge the assisted impact of Display + YouTube as a channel and to identify the ideal number of exposures it takes to drive the maximum conversion rate
Display + YouTube led to growth in brand searches which in turn helped acquiring quality users by maintaining aggressive CPA targets at the same time
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