Multi-channel strategy increases the leads by 573% for India’s number 1 chocolate brand.
The Outcome
241 MN
Impressions
2.5X
Rise in Search queries
573%
Rise in the no. of leads
17%
Lower CPL
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Impressions
Rise in Search queries
Rise in the no. of leads
Lower CPL
Full-funnel approach using push & pull channels strategically compelled the TG to move from awareness to purchase stage.
Capturing Intent-driven TG: Leveraging on Search to drive intent-driven audience was key. Also, we captured leads by adding social media channels - LinkedIn, Facebook into the mix.
Generating awareness: To generate awareness & eventually build consideration, display platforms- Programmatic, Native & GDN were used with convincing communication.
Retargeting non-converters: We retargeted all the website visitors, people who added products to the cart but didn’t make transaction & encouraged them to act with strong communication.
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