The Outcome
2021 - PROGRAMMATIC
28%
Search lift (Diwali campaign)
13%
Ad-recall lift across display, PG deals and YouTube
9%
Purchase Intent
193%
Search lift (Republic Day Campaign
10%
Consideration Lift
152 Mn
Unique Reach
2022 - DAP (UI/UX, Measurement, Media)
1.5 Sec
Page Load Time (Reduced from 2.2 sec)
30%
Improvement in DAP Score
27%
Increase in Conversion Rate