The Outcome
94%
Increase in web traffic
41%
Rise in revenue
244%
KPI was overdelivered
Rs. 20MN+
Sale from Free Sources
21%
Increase in organic and direct traffic
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Increase in web traffic
Rise in revenue
KPI was overdelivered
Sale from Free Sources
Increase in organic and direct traffic
Our aim was to target office goers, married couples, families with kids, retired people, who always postponed a vacation.
Leveraged social media to target metros, tier 1 and 2 cities, who engaged with holiday related videos, content & travel companies
Captured high intent on Google with search terms - holiday sale, offers on holiday packages, holiday packages
Took over the home page of top finance sites on strategic days creating awareness among mature, news reading audience.
To trigger a brand recall amongst all those who saw Thomas Cook’s native advertisements on Yahoo, we showed the offer on Yahoo login page.
Released a fun, engaging webisode titled ‘When a family plans a vacation abroad’ with The Viral Fever, to connect with Young India on mobile devices. The webisode received 6lakh plus views within first few days and was trending at #7, this chaperoned the “Best Price Challenge” promotion.
Remarketed on audience pools from past campaigns like: TGIHS 1 and 2, TVF Viral, Thomas Cook Forex, all websites to re-engage with former audiences.
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In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.