The Outcome
24%
View rate for YouTube TrueView(2.25 mins)
18%
View rate for YouTube TrueView(30 secs) and 1st time orders.
5X
Higher Install Rates
4.5%
Increased overall absolute brand lift
14%
Increased relative brand lift
View rate for YouTube TrueView(2.25 mins)
View rate for YouTube TrueView(30 secs) and 1st time orders.
Higher Install Rates
Increased overall absolute brand lift
Increased relative brand lift
We introduced the product during the 2nd wave of Covid, when people preferred packaged, hygienic and healthy products to improve their immunity.
We reached out to (HHI Top 30%) with relevant targeting parameters through YouTube video assets
We executed the campaigns through 3 ad types:
1) Reach campaigns: YouTube TrueView video (2.25 mins)
2) Remarketing campaigns: YouTube TrueView – Action video (30 secs)
3) YouTube Home feed video (2.25 mins)
We had conducted Brand Lift Surveys on more than 2700 unique users to help us analyze the brand lift
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.