The Outcome
15 MN
Total Reach with real-time banners
68%
engagement from New Delhi alone
62.7%
women & millennials from 18 to 44 age group interacted the maximum
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Total Reach with real-time banners
engagement from New Delhi alone
women & millennials from 18 to 44 age group interacted the maximum
Technology Integration:API integration was done to fetch real time data on AQI basis the user location and integrated in the creative
Creative Strategy: Location specific banner creatives with integrated AQI index in the copy. A high user concern for the AQI index was used to drive attention and build brand correlation with pollution and allergy
Media Strategy : We used programmatic to serve these intelligent ads to office goers, daily commuters, students and mothers who looked for remedies for kids, retail investors & mature news reading audience on different news, finance, parental & health related sites