Garnered skyrocketing reach for a gripping story, Tata Motor finance- Lockdown Story
The Outcome
+2L
Reach on Facebook
73.2K
video views in the shortest time
Covered by Brand Equity & Campaign Asia for its innovation & execution
Reach on Facebook
video views in the shortest time
Covered by Brand Equity & Campaign Asia for its innovation & execution
We decided to break the monotony of pandemic induced panic messaging across the social media through creating a digital film to relive the memories of normal life that everyone is missing these days.
Focused on the daily routine chores with minimalist visual cues supported by powerful sounds that allow the users to imagine the cues in their own way while they reminisce the small moments of life.
Each sound used in the film has the power to teleport you, connect you with the brand, and give everyone the hope that soon things will be better
The digital film was shared on TMF’s social media channels and was appreciated by their consumers for the unique way it used to take the users back in their memory lane.
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