The Outcome
40%
Ad recall lift
24%
Awareness lift
Vernacular creatives were used to build a stronger connect with the audience.
Ad trafficking and reporting for the campaign were optimized through DV360 management.
Affinity audience was targeted in the campaign to ensure all the travel affinities were being covered from the branding campaign.
BLS was implemented to measure the brand lift in regional Indonesian language ads.
The desired frequency was achieved through the implementation of a target frequency setup
Achieved a view frequency of 6 at impression frequency of 8.