‘Shopping Tool’ custom dimension enabled to extract meaningful analytical data and insights about customer preferences for achieving business goals, for World’s Largest sports retailer​.

‘Shopping Tool’ custom dimension enabled to extract meaningful analytical data and insights about customer preferences for achieving business goals, for World’s Largest sports retailer​.

challenges

Deep-dive to map the user journey and top revenue generating path to implement the best viable strategy to increase conversions. ​

The Outcome

6

Increase in the revenue ;​

5

Boost in cross-sell revenue​