The Outcome
6
Increase in the revenue ;
5
Boost in cross-sell revenue
Implemented a ‘Shopping Tool’ custom dimension in GA to extract insights.
Segment high intent and low intent products and thereby create better website algorithm.
Identify the path frequented by users & quantify them.
Trace the revenue, logic impacting the result & notify if there was drop in the cross-sell share.
Analyze performance data of each banner which helped bringing the best in forefront