The Outcome
83%
Rise in Total Orders
21%
Organic Assistance in Overall Sales
157%
Decline in Overall COA
68%
Increase in Order rate
52%
Growth in total revenue
Rise in Total Orders
Organic Assistance in Overall Sales
Decline in Overall COA
Increase in Order rate
Growth in total revenue
Since the market is a highly competitive landscape, all four ad types including Sponsored Product, Sponsored Brand & , Sponsored Brand Video & Sponsored Display Ads were utilized
Brand, Generic and Competitor keywords were covered for Sponsored Product campaigns and the overall objective was to create a flexible structure. Different categories & keywords were experimented with and optimized until the best outcome providing structure was developed
Phrase, Exact, Converting ASIN and Automatic Ad groups were created for expanding the reach and discover new search trends
To cater to the traffic that looked specially for competitor search terms, we added competitor brand keywords like Bajaj, Philips, etc to our existing ad campaigns
We used both video and display assets as part of our strategy as video ads tend to usually perform better than image ads. They are more interactive hence, more influential for making buying decisions
To complement these awareness-dedicated campaign, we also executed Sponsored Product Ads to bring in conversions. These targeted at product-line level to only feature products within the same category