The Outcome
7 Mn
Audience reach
7%
Avg CTR
10%
Growth in first time visitors in campaign market
30%
Growth in Direct Shopper in Test Markets
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Audience reach
Avg CTR
Growth in first time visitors in campaign market
Growth in Direct Shopper in Test Markets
Used the seasonal worsening of AQI as a trigger to get people around Delhi to book a homestay in a location with much cleaner air
Marry the traditional seasonal greeting with the unique need for fresh air that the winter months impose on the people of Delhi. And thus tell them that there’s a wonderful alternative with clean, crisp oxygen that they can escape to, with their families.
Contextual ads targeting 14+ cities with hyperlocal AQI data based on various pin codes. • TECH- ENABLED ads that get triggered when the AQI goes beyond a threshold • In partnership with DeltaX & Meta team MMT served hyper-local ads basis the AQI of various cities in North India
56+ Hyper-local ads served basis the AQI of your city