The Outcome
1.69X
Higher no. of orders during the 1st week of sale
9.82%
Decreased Acos during “GIF” sale
24.58%
Increased orders in the 2nd month of sale
1.11%
Decreased Acos in the 2nd month of sale
Higher no. of orders during the 1st week of sale
Decreased Acos during “GIF” sale
Increased orders in the 2nd month of sale
Decreased Acos in the 2nd month of sale
Launched SBV campaigns for low performing categories targeting high SV generic & brand keywords to gain maximum visibility .
Brand keywords, Defensive & Remarketing campaigns were given major focus.
Performance analysis was done post 2 weeks to reallocate category budgets to maximize revenue.
Increased bids by 20-30% for attaining top slots for top performing category