Leading Indian life insurance company

Leading Indian life insurance company

Solutions

eMarket

challenges

o Separate teams and tools / data base for Online & Offline Business
o No historic digital footprint of existing customers
o Loss of cross-sell / up-sell opportunities
o Media wastage

The Outcome

30 Lakh +

Customers Mapped to online touch points

15 Metrics +

From GA enriched existing + potential customer data

20%

Campaign Budget Saved as Pigraph identified top referral sites for optimization.

1Cr

Amount saved on CDP to achieve the same