People reached with the increasing CTR by 4.5X
increase in Click to Lead Ratio.
Increase in volume of quality leads.
Decrease in CPL
The secret ingredient in our strategy was topical & simplistic communication! So, to grab more eyeballs & have an impact, we picked up 5 upcoming & trending events i.e. Holi, Women’s Day, GOT, LOK Sabha election, April fools' day.
Audience Expansion Strategy: To widen our audience base, we created lookalike audience of all the converted customers.
Recall & Conversion Strategy: To all the audiences who engaged with us & who did not take any action on the website, we nudged them further to secure themselves with life insurance.
Recall & Conversion Strategy: To all the audiences who engaged with us & who did not take any action on the website, we nudged them further to secure themselves with life insurance.
Optimization Strategy: For a robust setup, we strengthened our account structure based on top performing cities, devices & age group for much tighter control. Thus, we successfully optimized at CPC level, resulting in lower CPL.
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In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.