The Outcome
328%
Increase in Organic traffic
236%
Increase in Organic users
448%
Increase in Non-brand Impressions
Increase in Organic traffic
Increase in Organic users
Increase in Non-brand Impressions
Identifying Opportunities: Analyzed high search volume keywords & categorized them into three sections :
Skills
Jobs
Location
Creating New Pages: Basis our extensive keyword research new pages were created for the following sections
Location (Cities & Sub Localities)
Jobs + Skills
Jobs + Skills + Location
Resolving Technical Issues: In order to ensure that the website was technically sound, issues like source code optimization, URL structure issues, Content crawlability issues, etc were resolved.
Optimization of On-Page Elements: Header Tags, Meta Titles and Descriptions were optimized in order to accurately address the user intent
Guiding the Search Engine: Job Listing & FAQ schema mark-up code was implemented.