The Outcome
150%
Y-o-Y Increase in Primary Keywords Ranking in Oct’22 compared to Oct’21
100+
Featured Snippets Captured for Informational Keywords
40%
Y-o-Y Organic Traffic Increase in Oct’22 compared to Oct’21
Y-o-Y Increase in Primary Keywords Ranking in Oct’22 compared to Oct’21
Featured Snippets Captured for Informational Keywords
Y-o-Y Organic Traffic Increase in Oct’22 compared to Oct’21
Identified Loopholes
The web-pages had content gaps, low keyword density, and crawl delay
Performed Content Optimization -Identified core traffic driving pages
-Checked for content gaps and added new content on these pages
- Re-optimized existing content as per the intent of the keywords
- Increased keywords density of keywords
Improved Link Equity for Traffic Driving Pages
- Focused on core traffic driving pages & increased internal linking
- Included important supporting pages and blogs in Top Navigation & Footer
Used Structured Data
- Used structured data as per the nature of the pages: Website, Blog schema
- Marked up different components within the pages with structured data: FAQ, How-to, Video Object schema