The Outcome
1.45Bn+
Earned Media Impressions
911%
Inrease in Social Engagement
12600+
QR Scans
Earned Media Impressions
Inrease in Social Engagement
QR Scans
ExecutionThe guardians of the heart campaign was launched on world heart Day, 2022 to create awareness around cardiac arrest, since 80%. Cardiac arrest occur out of the hospital. Bangaloreans stopped, noticed the heart shaped red light, and then the signboard with a QR code below it. This campaign was a mix of OOH, Digital, and print advertising(also accompanied by a QR code). The QR code was farther amplified through digital films, print ads, and social media, raising awareness around cardiac arrest and virtually training the public in CPR.
SolutionWe decided to catch them, where we could find them the most – stuck in stoplight across the city of Bangalore, through the use of heart shaped red lights. We also reached them at locations like schools, colleges, malls, cafes and parks via posters with QR codes.
ImpactPeople stopped, scanned and learned to save a life from cardiac arrest by calling the ambulance and performing the life saving technique of CPR
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.