The Outcome
Impressive Organic Growth in Just One Quarter With these cohesive efforts, we ensured significant results for the brand in just one quarter (OND’23 vs. JFM’24):
Impressive Organic Growth in Just One Quarter With these cohesive efforts, we ensured significant results for the brand in just one quarter (OND’23 vs. JFM’24):
A Holistic SEO Strategy To meet this challenge, LS Digital developed a multi-pronged SEO strategy that focused on technical improvements, content optimization, and targeted keyword strategies. Their goal wasn’t just to boost this brand’s search rankings, but also to create a seamless and intuitive experience for both users and search engines.
Website Layout Redesign The first step was to enhance the website's architecture. LS Digital revamped the blog layout to make it more user-friendly and SEO-compliant. By streamlining the site structure, they ensured that content became easier to navigate for both users and search engine crawlers. A clean, logical layout is foundational for any SEO effort as it enhances the discoverability of key pages, boosting overall visibility.
CMS Overhaul Next, the limitations of the older content management system (CMS), which was impeding content performance and making it difficult to implement SEO changes quickly were tackled. With the CMS upgrade, the site became more agile, enabling faster SEO updates and improved content management. This adaptability allowed the brand to keep pace with search engine algorithm updates and stay competitive.
Programmatic SEO Pages One of the most effective strategies implemented was the creation of programmatic SEO pages. We focused on building two types of pages: state resort pages and distance calculator pages. These were designed to capture geographically relevant traffic by targeting long-tail, location-based keywords. It ensured that the travel giant appeared in search results related to specific locations, driving highly relevant, non-branded traffic.
Content Strategy and Creation Content was another key pillar of LS Digital's strategy. They introduced SEO-friendly content across various category pages, enhancing the site’s relevance for unbranded search queries. In parallel, new blog content was created, covering both branded and non-branded topics, tailored to capture specific search intents. This comprehensive content strategy played a significant role in driving more organic traffic.
Website Hygiene & Optimization Alongside content updates, LS Digital prioritized website hygiene by addressing technical SEO elements. They optimized meta tags, improved interlinking between key pages, and ensured multimedia elements like images and videos were optimized for better crawling and indexing. These updates helped strengthen the site's overall performance, making it more accessible and searchable.
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.