The Outcome
6X
ROI generated
38%
decrease in CPC with manual bidding
+7.4K
highest conversions for Gillette
ROI generated
decrease in CPC with manual bidding
highest conversions for Gillette
Aggressive manual optimization of the campaign on an hourly basis led us to maximizing the sales
Right product ad to right TG: Males were strategically shown Gillette product ads while female were shown ads for Venus & Olay. We achieved this by optimizing the campaign structure based on the product category into 2 separate ad groups instead of one mixed.
Right time bidding: As CPC was the only optimizable buying metric, aggressive manual optimization was the key to drive desired results.
Observation of the metrics & KPIs was done on hourly basis to maximize campaign output.
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