The Outcome
5%
Growth in direct orders (Booking).
8%
increased leads.
25%+
Increase in direct traffic in Tier II cities.
Growth in direct orders (Booking).
increased leads.
Increase in direct traffic in Tier II cities.
Rather than starting with a typical media-first approach, we focused on cultivating the right audience and selecting diverse media options. Our emphasis was on establishing a cohesive media and technology framework, enabling effective data utilization and the creation of targeted strategies to engage specific groups convincingly.