fold apperance on the page (PLA)
Products added in a month (PLA)
Higher ROI (PLA)
fold appearance onthe page (PCA)
CTR (Sauces)
Higher CTR (PCA)
In the cluttered market of Food products, people have countless brands to opt for. Hence, staying at the top of the page is crucial to build top-of-mind recall. Thus, we leveraged on two powerful ad formats – Product Listing Ads (PLA) & Product Contextual Ads (PCA) and optimized the bidding for each ad group to ensure ads are at the top of the page.
Initially, campaigns were running on ad hoc strategy which later we shifted to Rule-based for only discounted products.
We provided focused campaigns of individual FSN (Flipkart Serial Number) rather than sub-categories which allowed flexibility & focused attention to grow these products
Timely scale up of best performing FSN's to acquire higher revenue & ROI.
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.