The Outcome
5.2 X
Increase in revenue with 2.5X increase in spends in PLA
238%
Increase in PLA Impressions in 2 months
341%
Increase in clicks in 2 moths in PLA
25%
Decrease in spends in PCA
18%
Increase in revenue in PCA
From 8.09 to 12.70
PCA ROI increase in 2 moths