The Outcome
8.89 lacs
Total Installs
53.4K
Unique Transactions
Total Installs
Unique Transactions
Simpl being a new player in the BNPL segment we started off the campaign by aligning our top 5 premium publisher in the segment with top-of-the-line premium inventory from OEM’s like oppo ,Vivo, Samsung and programmatic .
Communications in Creatives were made lucrative and refreshing with user friendly design. 
In order to maximize first transaction, we had partners remarket the users with installs using push notifications, we also created targeting buckets like : 1. People with crif score of 750 & above. 2. Online shoppers , food enthusiast (food app). 3. People using credit card , people paying bills online etc.
We also applied numerous methods to detect and reduce the fraud by manually applying delinquency reports checks , CTIT checks , region checks , app version checks, Click spam checks along with fraud tools like P360 and Mfilterit effectively reducing the fraud % by 50%.
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.