“Click to wealth: sirf safe nahi, smart bano” campaign broke the myth around ULIP category
The Outcome
+22 M
YouTube views For all 3 videos
within a month of campaign’s launch
PR Coverage
Received coverage from multiple media houses.
YouTube views For all 3 videos
within a month of campaign’s launch
Received coverage from multiple media houses.
The idea was to present Click 2 Wealth to the audience in a way that it accentuates the features of the product while also clarifying the many myths surrounding the category.
When it is a question regarding the security of our loved ones, we like to be as informed and as safe as possible. This notion of always picking the safe choice has led to the birth of many myths around the ULIP category in the past years, such as ULIP plans are risky, they incur hidden charges, they don’t help you save tax, etc.
With a view to debunking these myths and highlighting the advantages of investing in a ULIP Plan, and specifically, Click 2 Wealth, we crafted a 3-part video campaign named #SirfSafeNahiSmartBhiBano.
Starring actors Ayush Mehra and Neil Bhoopalam, these three videos focus on the various benefits of the HDFC Life ULIP plan by means of catty, tongue-in-cheek interactions between two friends - the smart Jeet and the oversmart Meet - and draw parallels with metaphors such as a coconut, pizza and neckties!
Starring actors Ayush Mehra and Neil Bhoopalam, these three videos focus on the various benefits of the HDFC Life ULIP plan by means of catty, tongue-in-cheek interactions between two friends - the smart Jeet and the oversmart Meet - and draw parallels with metaphors such as a coconut, pizza and neckties!
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