Video Views across channels.
Views on Facebook
Average view rate on YouTube
Came from the following region: Mumbai, Shillong, Chandigarh, Puducherry, Kochi(Display campaign)
A series of 7 videos were conceptualized to generate positive sentiment amongst millennials and mature audience. 3 were targeted at Young Millennials (Age:18-24) with comic theme & 4 were targeted at the Mature Audience (Age: 25-45) with serious, real life theme.
We targeted young millennials who were interested in Shopping, Travelling, Media & Entertainment, Beauty & Wellness while Mature Audience who were interested in Finance, Business & Industrial, Finance, Funds, Investing, Music & Audio.
To build brand recall & reinforce the brand name Audience who saw the long video (TrueView ad) YouTube were remarketed with 30 second version of the long the video
Audience who saw the long video on FB & DV360 were remarketed with Display banners of characters from the video
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.