increase in overall action
(Call & Get directions)
increase in Number of
times this listing had been
viewed on Google Search or Maps
increase in view of listing on Maps
Increase in Direct searches
Increase in Discovery searches
Overall Increase in Total searches
Google Store Visits: We optimized Clicks to Call and Clicks to website specific stores and nearby locations. This hyperlocal strategy ensured that customers discovered Nilkamal stores near them and thus find directions to reach them.
DOOH: Along with the performance channels we also leveraged the capabilities of programmatic DOOH to create brand awareness to hit the perfect chord with audiences near to the locations of Nilkamal stores. This helped us to create brand message with the help of screen placement at the best-chosen location also helping to collect customer data like their device id.
Facebook Store Visits: We created remarketing campaign on Facebook with the captured device Id’s of audiences that were collected by Programmatic DOOH at Metro, Billboards, CCD & Residential screens.
To tackle this challenge of decreasing offline customer engagement, we decided to employ online to offline approach with the help of 3 most promising O2O platforms which would maximize store visits:
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