The Outcome
+256%
Higher leads
-71%
Lesser CPQ
+383%
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Through careful monitoring and analysis of campaign performance, we identified opportunities to optimize lead delivery through the Performance Max channel. This involved refining targeting parameters, improving ad creative, passing relevant audience signals, using custom intent audiences and enhancing the overall user experience. Leveraging Pmax helped us to deliver more optimised leads at a lesser CPQ thus helping to scale the overall business