The Outcome
+2.4x
Assisted Conversions
+27%
Cost Per Assisted Conversions
HDFC Life promoted life insurance products on programmatic platform and various other publishers via PG and direct deals.
We used Campaign Manager 360 for centralized creative management, ad serving & attribution.
We structured CM360 in a way to get data at more granular level.
This helped us in analyzing assistance leads at audience & inventory type.
By which we were able to push more budgets onto strategies which were driving better results.