The Outcome
38%
Rise in Total Orders
26%
Increase in Cost per conversion
87%
Increase in Ad Spends
43%
Increase in Ad Clicks
55%
Growth in overall revenue
Rise in Total Orders
Increase in Cost per conversion
Increase in Ad Spends
Increase in Ad Clicks
Growth in overall revenue
Since the market is a highly competitive landscape, all four ad types including Sponsored Product, Sponsored Brand, Sponsored Brand Video & Sponsored Display Ads were utilized
Brand, Generic and Competitor keywords were covered for Sponsored Product campaigns and the overall objective was to create a flexible structure. Different categories & keywords were experimented with and optimized until the best outcome providing structure was developed
The budgets were determined basis the objective to give the converting advertising campaigns an opportunity to perform for a longer duration of time
Phrase, Exact, Converting ASIN and Automatic Ad groups were created for expanding the reach and discover new search trends
A rise in advertising revenue helped generate traffic and gave a push to the organic sales as well. We were able to achieve the desired ACOS target while being in control of the TACOS.