1.YouTube Adds Simplified Ad Campaign Creation Within Studio
YouTube’s making it easier to promote your videos, with a new, simplified ad campaign set-up option available within YouTube Studio itself, as opposed to the more advanced ad setup via Google Ads. [Source: Social Media Today]
2. Meta Unveils AI-Powered Ad Tools at Newfronts
Meta has announced a range of new ad tools at NewFronts 2024, including improved creator search for affiliate campaigns, multi-destination product ads for Reels, and more. [Source: Social Media Today]
3. Meta’s AI tools for advertisers can now create full new images, not just new backgrounds
Meta is rolling out an expanded set of generative AI tools for advertisers, after first announcing a set of AI features last October. [Source: Tech Crunch]
4. The Role of Advanced Link Building Tools in Digital Marketing
Modern link building tools provide new methods for measuring progress, improving campaign success, and optimizing efforts. They are altering how digital marketers develop digital strategy. [Source: Digital Marketing News]
5. LinkedIn Shares Insight into Professional Use of Generative AI
LinkedIn has partnered with parent company Microsoft to provide a new overview of the AI landscape, and how these advanced tools are changing the workforce as we know it. [Source: Social Media Today]
6. Google expands Performance Max to online marketplaces
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace. [Source: Search Engine Land]
7. Make Waves—But Make Sure They Propel the Brand Forward
It’s a practical blueprint for success, from developing a confident understanding of core brand appeal to designing strategies aimed at cultural relevance. [Source: AD Week]
8. Oracle introduces AI capabilities to help companies boost sales
The new AI capabilities will help organisations generate more sales faster by automating time-consuming tasks and enabling front office professionals to more precisely target, engage and serve buyers. [Source: Marketing Tech News]
9. OpenAI Explores Measures to Enhance Content Transparency
OpenAI has announced two new measures to assist in facilitating more transparency in online content, and ensuring that people are aware of what’s real, and what’s not, in visual creations. [Source: Social Media Today]
1o. Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns. [Source: Search Engine Land]
