Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
Google parent Alphabet saw its advertising revenue surge thanks to mobile search, YouTube and its programmatic ad business, it said Thursday during its fourth quarter earnings call. (Source: Ad Age India)
Facebook shared some information regarding changes made to the way videos are ranked in the News Feed, specifically addressing the value it gives to how much a video is watched so that users can find the best possible videos on the social network. (Source: Marketing Land)
In today’s post, we will shed light on few more trends put forward by IBM and its partners that will help you drive multiple initiatives for strengthening customer connections for driving business growth and exploring innovative business opportunities. (Source : Logicserve Digital)
Move over, Facebook Trending. Twitter’s own revised style of trending stories has been announced today. Called Explore, the objective of this feature is to consolidate trending stories into one central location. (Source: Marketing Land)
Facebook is making some big changes to its Trending feature, the social giant announced on Wednesday. News stories will now be accompanied by their respective sources, and, more notably, Facebook is promising to show the same list of stories to people in the same geographical regions. (Source: Media Post)
Google is constantly striving and evolving to provide better search results in the organic listings. Google is also emphasizing the importance of better content and fast loading site pages. Ultimately all these efforts lead to better user experience. (Source: Logicserve Digital)
Inmoji creates for brands what could be called “interactive emojis.” This week, the company is launching what it says is the first self-service platform for this kind of messaging rich-media, which it says is unique. (Source: Martech Today)
Mike Blumenthal reports Google is rolling out a new interface for businesses to manage their photos for their Google Maps listing. The new interface has replaced categories with tags. (Source: Search Engine Land)
Over the past 24-hours, the ongoing WebmasterWorld thread has seen an uptick in chatter around ranking and traffic changes from Google. Plus, many of the tracking tools that have updated for the day are showing signs of a Google update. (Source : SEO Round Table)
In what it’s regarding as its first move into transforming from an email-only service to full-fledged marketing platform, MailChimp on Thursday debuted Facebook Ads to its 15 million-plus customers. (Source : Ad Age India)
Expert opinion
Q. Do Digital Advertisers start looking beyond “Last Cookie Attribution?”
Using only last click attribution to measure success is like giving entire credit to goal scorer in a football game without giving due credit to other players in the same team who passed the ball on the way to goal. Digital Marketers should focus on the entire journey and not on the final destination. Measuring engagement beyond last-click conversion is crucial to understand true ROI of ad spends as customer interactions are happening across different devices and channels. Each digital channel and each interaction has a role in the customer decision to purchase which are interrelated and interdependent and using only last click attribution may not give the correct picture. In addition to last click attribution digital marketing leaders would establish goals related to engagement, perception and brand awareness to measure performance beyond purchase or transaction.
– Lijo Isac, Vice President, Growth Marketing at Practo
