1.X Launches Audio And Video Calls On Android
If you want, you can make a more direct connection with someone via your X DMs. So long as you’re a paying user, as it’s only available on X Premium subscribers. [Source: Social Media Today]
2. Google Rolls Out New Performance Max Guide And Updates Several Others
Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. The platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns using the Google Ads API. [Source: Search Engine Land]
3. Linkedin Launches Sponsored Articles
LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. [Source: Search Engine Land]
4. How Conversational AI Is Shaping The Future Of UX
Since personal computing’s inception in the 80s, we’ve shifted from command-line to graphical user interfaces. The recent advent of conversational AI has reversed the ‘locus of control’: computers can now understand and respond in natural language. It’s shaping the future of UX. [Source: UX Magazine]
5. Meta Rolls Out New And Updated Tools To Improve Brand Safety Controls
Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across Facebook and Instagram. [Source: Search Engine Land]
6. Google Introduces AI-Powered Conversational Features To Enhance Search Ads
Google has recently launched a new feature in Google Ads. With the help of this feature, the users will be able to enjoy a more conversational experience with the advanced Gemini AI model. [Source: Digital Information World]
7. Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes
Meta’s adding some new measures to help brands protect their IP, with an update to its Brand Rights Protection Manager tool, which detects replicas in product listings, and a new Intellectual Property Reporting Center. [Source: Social Media Today]
8. Marketing And Generative AI: The Next Level Of Brand Communication
The future of generative AI in B2B marketing holds immense promise. As this technology continues to advance, we can anticipate the development of even more sophisticated and captivating marketing campaigns. [Source: Brand Equity]
Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations. The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions and changes designed to improve campaign performance. [Source: Social Media Today]
10. 7 Out Of 10 Ceos Are Planning To Invest In Gen-AI This Year: Report
This report explores the evolving dynamics of consumer behavior and their impact on marketing strategies. It provides an in-depth analysis of current consumer preferences, needs and trend-setting behaviors, highlighting the main MarTech trends for 2024. [Source: Brand Equity]
