1.What’s Hot in the Metaverse for Consumers
Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer. [Source: MarTech]
2. AI Allows You to Talk with Virtual Versions of Deceased Loved Ones
Advances in artificial intelligence allow people to speak with dead loved ones via phone, video chat or voice assistant. [Source: Search Engine Journal]
3. PolyientX launches self-service NFT platform
Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. [Source: MarTech]
4. Meta Adds New Tools to Assist in Intellectual Property Detection and Enforcement
Meta’s looking to help brands better protect their intellectual property rights across its apps, which is a critical step in facilitating more commerce activity. [Source: Social Media Today]
5. LinkedIn Launches New Security Features to Combat Fraud
Popular professional networking app LinkedIn has released a new set of features to help the platform combat the likes of fraud and issues linked to spamming on the app. [Source: Digital Information World]
6. Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option
Instagram has officially announced its coming ‘Creator Portfolio’ option, which will enable creators to build what’s essentially a media kit type package. [Source: Social Media Today]
7. Google Adds Music Genres as Placement Option for Video Ads
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. [Source: Search Engine Journal]
8. Reddit Announces New Ads API Partners as it Continues to Develop its Ad Tools
Reddit has today announced the initial partner platforms that have been accepted into its Ads API program. [Source: Social Media Today]
9. GA4 gets new Homepage experience, 5 new features
Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping. [Source: Search Engine Land]
10. Snapchat’s ‘Director Mode’ Rolls Out to All Users, Providing New Creative Options in the App
Snapchat has now announced that its new ‘Director Mode’ advanced video creation process is being made available to all iOS users of the app. [Source: Social Media Today]
