1.How AI and automation will redefine consumer personalisation and marketing strategies in 2025
AI and automation are set to revolutionize consumer personalization and marketing strategies by 2025, handling over 80% of customer interactions and enabling hyper-personalized experiences. These technologies will allow brands to deliver highly relevant, real-time content and offers, significantly enhancing customer engagement and loyalty. [Source: Social Samosa]
2. How AI could shape content and ads in 2025
Tech giants and startups have developed new generative AI tools for ads and content, leading to increased adoption despite concerns about copyright and data privacy. Improved outputs and lower costs are driving more personalized and dynamic ads, especially for smaller brands.[Source: Digiday]
3. How YouTube’s Big-Screen Focus Is Reshaping Content, Viewer Trends, and Platform Features
YouTube saw a 30% increase in creator earnings from TV viewership in 2024, with more creators producing high-quality 4K content for big screens. New features like “watch with” and “Parent Code for TV” are enhancing the viewing experience for families and kids. [Source: Digital Information World]
A global survey by IZEA reveals that 25% of social media users consider themselves influencers, with China leading at 45%. Additionally, 59% of users utilize AI tools for content creation, highlighting the growing role of technology in influencer marketing. [Source: Digital Information World]
5. Where Commerce Media Will Flourish—and Sputter—in 2025
Retail media is set to grow in 2025, with in-store advertising becoming a major focus. Generative AI will continue to influence marketing, but scalability is crucial for its success. [Source: AdWEEK]
6. Generative AI grows up: Digiday’s 2024 timeline of transformation
In 2024, generative AI advanced significantly, moving beyond being just a buzzword. The year saw a surge in AI-powered gadgets and discussions around transparency, copyright, and ethical use.[Source: Digiday]
Major retailers like Walmart, Best Buy, and Amazon updated their e-commerce strategies in 2024. Marketers capitalized on growing retail media opportunities while maintaining a strong focus on social media marketing [Source: Modern Retail]
8. AdEx releases AURA, an AI-driven Web3 activity analyzer
AdEx introduced AURA, an AI-driven tool that uses blockchain data to provide personalized recommendations for users and developers. AURA aims to enhance user engagement and transparency within the Web3 ecosystem. [Source: Finbold]
9. Particle is a new app using AI to organize and summarize the news
Particle, a new app from former Twitter product leaders, uses AI to organize and summarize news into collections called “Stories.” It offers customizable summaries and aims to reduce AI inaccuracies with human editorial oversight. [Source: The Verge]
10. Govt’s digital initiatives transforming India’s socio-economic landscape: World Bank
India’s digital initiatives have significantly boosted entrepreneurship, business income, and social mobility, especially for small-scale vendors and economically lagging districts. The World Bank highlights the role of digital technologies and the Aadhaar system in transforming India’s socio-economic landscape. [Source: The Economic Times]
