1. Simplify, Scale, Comply: New Rules of Data-Driven Customer Engagement
As Mark Abraham and David Edelman emphasize in their book “Personalized,” a key principle of personalization lies in building a comprehensive, 360-degree view of the customer. [Source: CMS Wire]
2. Introducing Agentic AI: Autonomous, Goal-Driven AI Workforce for Enterprise Contact Centers
This new generation of AI agents can think, adapt and collaborate with other AI and human agents seamlessly, navigating complex queries with unprecedented flexibility, precision and hyper-personalization. Gartner expects that by 2028, 33% of enterprise software applications will include agentic AI. [Source: CMS Wire]
3. 2B or not B2B – there’s no question: how to get on board the B2B brand boom
Brand has become more important in B2B than in the consumer space. Why? And what are the seven ways in which marketers can grasp opportunity in the new world order? [Source: The Drum]
4. Personalization and loyalty will win the holiday shopping season
Retailers excel in personalization by leveraging transaction and zero-party data (ZPD) to create tailored shopping experiences, especially during holidays. [Source: The Drum]
5. How AI Will Transform Indian E-Commerce for SMEs in 2025
The e-commerce boom in India is paving the way for a digital revolution, and small and medium enterprises (SMEs) are at the forefront of this transformation. With the rise of artificial intelligence (AI), SMEs in India are poised to unlock unprecedented growth opportunities. [Source: SME Street]
6. 8 Key Trends in AI/ML Product Strategy for SMEs and Enterprises in 2025
From hyper-personalized customer experiences to AI-augmented workforces, the trends in AI/ML product strategies are not just shaping the future – they are defining it. [Source: Times Tech]
7. Connected TV is changing the way consumers interact with TV ads’, say industry leaders
Today, content consumption is fluid and fragmented across multiple media platforms. Connected TV is leading the convergence of content consumption and offering marketers unparalleled insights into viewership habits. [Source: Brand Equity]
8. The Balance of Privacy And Progress: Rethinking Data Regulations
It argues about the outdated data protection laws, like GDPR, hinder innovation. It suggests that many people are willing to share data for better services and that industries like biopharma and banking have strong data protocols. The article calls for modernizing data privacy laws to balance innovation with privacy. [Source: Forbes]
9. Semantic SEO: The Key to Enchanced Online Visibility
Semantic SEO, which focuses on understanding the intent behind search queries rather than just matching keywords. It highlights the benefits of Semantic SEO, such as improved user experience, longer site visits, and better rankings for detailed queries. [Source: Brand Equity]
10. Beyond the Surface: The Deeper Impact of UX Design
UI/UX design is often associated with aesthetics and functionality, its impact extends far beyond the surface level. It’s about crafting experiences that resonate with users, evoke emotions, and drive behavior. [Source: Medium]
