1.Rethinking the Marketing Funnel: Adapting to a New Reality
Marketing funnels have become less linear and more complex due to diverse customer interactions across multiple platforms. [Source: CMS Wire]
2. A symphony of senses: The art of festive experiential marketing
Apart from being discussed when a noteworthy brand does something outstanding, experiential marketing has struggled to find its way into the barrage of discourse about festive marketing. [Source: Social Samosa]
3. Is Your Organization Ready for a Geolocation-Driven Content Strategy?
Geolocation marketing improves digital engagement by delivering personalized experiences based on location and driving brand loyalty. [Source: CMS Wire]
4. Create a Customer-Centric Culture Through Engaged, Empowered Teams
A strong customer-centric culture is directly linked to increased revenue by aligning employee efforts with business objectives. [Source: CMS Wire]
5. Micro Vs. Macro: Is influencer marketing the right way?
Consumers now rely heavily on social media for purchasing decisions, and influencers, trusted by their followers, can drive brand awareness and sales. [Source: Financial Express]
6. Gaming brands level up with festive marketing for Diwali
According to recent insights, the overall advertising expenditure (AdEx) in India is expected to rise by 6.8% this festive season compared to last year, with some sectors, including gaming, anticipating even higher growth rates. [Source: Exchange4Media]
7. From buzzword to bottom line: 3 ways advertisers can get more out of their AI investment
AI and automation tools are key to mining today’s rich seam of news publishing advertising opportunities. But – newsflash – marketers aren’t getting the most out of them yet, so they’re potentially losing out on big brand wins. [Source: The Drum]
8. AI & Automation for SEO: Scale Efforts and Drive Revenue
The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value. [Source: Search Engine Journal]
9. Top 10 Advanced Technology Trends to Watch in 2025
In 2024, technologies like Artificial Intelligence (AI), Machine Learning (ML), humanoid robots, and neurological chips were the talk of the town. Gartner recently released its list of ten strategic technology trends expected to dominate in the next decade. [Source: Entrepreneur.com]
10. Consumer goods firms overhaul marketing strategies to catch Gen Z attention
According to a study, the generation born between 1997 and 2012 and popularly known as Gen Z constitutes the largest cohort of India’s population at 377 million. This segment currently accounts for $860 billion of consumer spending, which is expected to swell to $2 trillion in the next ten years. [Source: Live Mint]
