1.PrDOOH 2.0: What is the future of programmatic digital out of home?
Digital transactions have drastically shifted towards programmatic advertising, says VIOOH’s JC Conti (CEO), with programmatic display and video now dominating over 90% of the market, and programmatic digital out of home (prDOOH) advertising gaining increasing traction. [Source: The Drum]
2. Google Analytics 4 introduces benchmarking data
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. [Source: Search Engine Land]
3. The Untapped Potential of Real-Time Voice of Customer Insights
Real-time VoC strategies enable businesses to gather and act on customer feedback as it happens, ensuring quicker responses and better CX. [Source: CMS Wire]
4. Quick commerce set to push India’s gross order value to $10 bn by FY26
The growth trajectory of quick commerce is underscored by key players such as Zomato’s Blinkit, Zepto, and Swiggy Instamart, which are set to reach USD 10 billion in gross order value by FY26. [Source: Brand Equity]
5. Generative AI triggers rise of Gen Z, millennial mentors in India Inc
Companies tapping younger workforce to bring senior colleagues up to date with GenAI, social media and consumer trends. [Source: Business Standard]
6. X Shares Stats on Back-To-School Engagement
X has shared some new insights into how users engage with school and education related trends, with a view to helping marketers tap into back-to-school discussions in the app. [Source: Social Media Today]
7. New Report Highlights Key 2024 Video Content Trends
Tubular Labs has published its latest report on the state of social media video, and the key trends that are driving video engagement across the major social apps. [Source: Social Media Today]
8. Reveals Pinterest as Top Choice for User-Generated Content Marketing, Outpacing X
X is the biggest user-generated content (UGC) focused app and marketers have started making marketing strategies on this platform since 2022. But the new survey reveals that Pinterest, another UGC focused platform, is becoming a favorite of many marketers this year. [Source: Digital Information World]
9. Centralizing or Decentralizing Generative AI? The Answer: Both
For business and IT decision-makers, the question is no longer whether to adopt generative AI but how to structure its implementation for maximum impact and minimum risk. [Source: AWS]
10. The Key to Digital Transformation: Make It a Team Sport
Digital transformation can give your company a massive boost, but it is a complex undertaking. You are using the latest technologies — which may be new to your people — to change many aspects (maybe all) of how the company does business. [Source: Forbes]
