1.OOH advertising: trends worth watching in the second half of 2024
Marissa Andrade (VP, global marketing at Vistar Media) dives into what out of home advertising is, and why the channel is a must-have in a brand’s omnichannel media mix. [Source: The Drum]
2. From Raw Data to Riches: Marketing Analytics with Generative AI
AI is revolutionizing marketing by providing deeper insights into customer behavior through advanced data analytics. [Source: CMS Wire]
3. Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance. [Source: Search Engine Land]
4. BrandWagon Exclusive: What are customer data platforms?
According to MarketsAndMarkets, the customer data platform market size as per revenue surpassed $5.1 billion in 2023 and is anticipated to hit a revenue around $28.2 billion by the end of 2028. [Source: Financial Express]
5. Google Analytics 4 enhances SEO strategy through comprehensive insights
GA4 isn’t limited to site analysis; it benchmarks your data against your industry, giving you a competitive advantage. [Source: DMN News]
6. What Will Drive the New Era of Creativity and Empathy in Digital Audio Advertising?
Grasping the intricacies of the advertiser market and staying on top of financial trends is crucial. Ad spend in the digital audio advertising market in the U.S. is projected to reach $7.08 billion this year and $10.41 billion by 2029. [Source: ADWEEK]
7. Google Updates Its ‘Trending Now’ Tool to Provide More Insights on Search
The feature which is a part of the company’s Google Trends gives insights about search terms that are trending. Similarly, it talks about what’s getting the greatest search volume over time. [Source: Digital Information World]
8. Don’t Lose Your Customers Again — 6 Strategies for Creating a Customer-Centric Culture
The modern business landscape demands that companies prioritize customer satisfaction to stay competitive. This article discusses six actionable strategies to foster a customer-centric culture within your organization. [Source: Entrepreneur]
9. How AI Is Fundamentally Reshaping How We Perceive Customer Experience
AI is being heralded as a game-changing technology across almost every conceivable industry. Already, customer experience strategists are foaming at the mouth, brainstorming the many ways AI can be used to enhance the customer experience. [Source: Inc.]
10. The Essential Role HR Leaders Play in Driving Digital Transformation
As technology continues to rapidly evolve and advance—including the widespread adoption of artificial intelligence in recent years—companies need to adapt to stay competitive. [Source: Forbes]
