1.Meta might roll out ad-free Instagram and Facebook subscriptions in the EU
Meta might be gearing up to pilot ad-free versions of Facebook and Instagram in the European Union. Insiders have leaked that the social media giant plans to offer subscriptions to its two platforms to remove ads and keep users’ data confidential. [Source: Tech Spot]
2. Pinterest Shares Report Into Gen Z User Trends
From self-exploration to shopping lists, Gen Z is increasingly turning to Pinterest. In fact, they’re our fastest growing audience, making up more than 40% of our global monthly users. [Source: Social Media Today]
3. Conversational commerce drives 80% businesses to invest in Gen AI for growth: Meta report
With generative AI-powered conversational messaging for business likely to bring in 450 million consumers to the e-commerce ambit, nearly 80 percent enterprises plan to invest in this technology through the next couple of years [Source: Money Control]
4. 17 Expert Insights Into The Rise Of AI Influencers
The increasing capabilities of artificial intelligence and the ever-increasing power of real-life influencers in the digital age, it makes sense that businesses today are considering adopting virtual AI influencers to represent their brands. [Source: Forbes]
5. How Web3 Marketing Changes the Game
Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership. [Coin Desk]
6. Tech Giants Microsoft, Google, And OpenAI Formally Pledge To Advance AI Development Safety
Major tech firms have opted to come together and unite for a formal pledge that revolves around advancements to AI development safety. [Source: Digital Information World]
7. Big Players Look to Establish New Deals on AI Development
Various organizations and governments are working to establish AI safety pledges, which corporations can sign-up to, both for PR and collaborative development means. [Source: Social Media Today]
8. Microsoft Unveils Its Latest Innovative Lineup Of AI-First Devices Called Copilot+PCs
Software giant Microsoft has just taken part in a keynote before its Build conference for developers and that’s where the company unveiled its AI-First devices. [Source: Digital Information World]
9. AI-driven precision findings reshape search experience
Search marketing experts can predict potential contenders by analyzing market trends, the pace of technological advancement, and the rate of user acceptance. [Source: Digital Marketing News]
10. Google’s algorithm updates hint positive changes for SEO
SEO specialists globally are closely tracking Google’s algorithm updates, particularly in areas of beneficial content signals. John Mueller from Google hinted at modifications for this aspect. [Source: Digital Marketing News]
