1. Industry leaders share a practical roadmap for integrating AI into workflows
Leaders from Monks, Salesforce, Autodesk, and Siemens share five practical ways to integrate AI into marketing and creative workflows. [Source: The Drum]
2. India’s Rapid Adoption of AI is Transforming Audit Services
A Chennai-based startup, Fhero Accounting, has leveraged AI to automate repetitive tasks and streamline data entry by automatically capturing and categorising financial transactions. [Source: Analytics Mag]
3. As AI’s power becomes evident, Indian companies join race for talent
The demand for AI experts, in particular at the mid to senior levels, is now at an all-time high in the country and many professionals have multiple offers to choose from, recruitment services and search firms told ET. [Source: Economic Times]
4. The future of CX blends AI and chatbots with the human experience
In the rush to adopt new technologies, organizations often repeat past mistakes by prioritizing efficiency and cost-cutting over delivering exceptional customer experiences (CX). The widespread implementation of chatbots serves as a prime example of this trend. [Source: Consultancy-me.com]
5. Google adds tools to help retailers capture shopping trends
One of the key updates includes the addition of product trend insights. These insights will provide businesses with real-time data on shopping search and purchase trends. [Source: Social Samosa]
6. India has become the largest market in terms of Meta AI usage : Paras Sharma
In a bid to enhance user experience and support aspiring creators, Instagram on Thursday launched the “Creator Lab” in India to offer educational resources and insights from diverse creators. [Source: Exchange4Media]
7. The Rise of Synthetic Data in Marketing: The Future of Market Research and Strategic Decisions
Explore how synthetic data in marketing is revolutionizing market research and strategy with enhanced privacy, cost-efficiency and innovative insights. [Source: CMS Wire]
8. The future of affiliate marketing: AI, influencers, and beyond
The proliferation of affiliate marketing across the web has caused consumers to become increasingly immune to its messages – equivalent to the dreaded “banner blindness” – requiring marketers to work harder than ever to secure conversions. [Source: Performance Marketing World]
9. New Report Looks at Social Shopping Adoption and Trends
In 2023, Douyin generated $375 billion in gross merchandise sales, which is a 50% increase on the previous year. [Source: Social Media Today]
10. How e-Commerce is Fueling the MSME Growth in India
Affiliate marketing channels have played a pivotal role in driving the growth of MSMEs. e-Commerce giants frequently collaborate with affiliate marketers to enhance their return on ad spend (ROAS). [Source: Entrepreneur India]
