1. India’s GCC are driving AI projects for global ops
India’s Global Capability Centers (GCCs) are increasingly leading strategic AI initiatives for their parent companies worldwide. For instance, Amadeus’ India team develops personalized travel solutions, while Continental’s India engineers design AI-driven automotive technologies. [Source: Times of India]
2. E-commerce and OOH advertising integration key to future growth: Experts
E-commerce brands are reshaping out-of-home (OOH) advertising by leveraging data-driven targeting, localized creatives, and digital integration, despite contributing just 2% of total OOH spends. Experts see this synergy as key to driving future growth, enhancing consumer engagement, and improving conversion tracking. [Source: Tech Observer]
3. Why it’s important to build meaningful difference through CX and not just communications
Building a meaningful brand requires aligning the brand’s promise with customer experience (CX). Effective CX differentiates brands by delivering on promises through consistent interactions, especially with frontliners. This alignment fosters positive customer bias and strengthens brand identity. [Source: WARC]
4. Digital media surpassed TV with 32% of media revenue: Report
Digital media has overtaken traditional television in India, capturing 32% of the media revenue in 2024, according to a report by Elara Capital. This shift is driven by the fact that Indians spend about five hours a day on mobile devices, attracting more advertisers to digital platforms. The total media revenue for the year was Rs 802 billion. [Source: The Print]
5. Generative AI Is Changing SEO Forever — Here’s What You Need to Know to Stay Competitive
Artificial intelligence (AI) is significantly transforming digital marketing in 2025 by enabling hyper-personalized experiences, automating tasks, and providing deeper consumer insights. Marketers are leveraging AI for dynamic content personalization, predictive analytics, and AI-driven chatbots, making marketing more efficient and effective. Brands that fail to adapt to these advancements risk falling behind. [Source: Entrepreneur]
Generative AI (gen AI) and agentic AI are transforming customer service into a strategic value driver by enhancing efficiency and customer satisfaction. Despite the preference for human agents due to their empathy and problem-solving skills, a blend of human and AI agents is seen as the future of customer service. However, only 49% of organizations feel prepared for AI-powered customer service, indicating a need for significant operational changes. [Source: Marketing Tech]
7. How AI Analytics Transforms Customer Experience Into a Strategic Investment
AI analytics is transforming customer experience (CX) from a cost center to a revenue driver by enabling real-time decisions, smarter pricing, and stronger customer relationships. Despite high AI adoption, only a small percentage of companies have achieved maturity in implementation due to organizational, technical, and cultural challenges. The key to success lies in integrating data, refining strategies, and balancing AI automation with human empathy to enhance long-term loyalty. [Source: CMS Wire]
8. How DPDP Act will define data privacy in the digital-first world
The DPDP Act aims to enhance data privacy in a digital-first world by integrating encryption, Zero Trust policies, and AI-powered threat intelligence. It emphasizes the importance of high-quality data, robust cybersecurity measures, and continuous employee training to protect sensitive information and ensure regulatory compliance. [Source: CIO]
9. OOH bowls brands over with big reach this IPL season
Brands are using outdoor advertising during IPL 2025 to boost brand recall, especially in metros and Tier-1 cities. The Out-of-Home (OOH) industry has grown by 10%, driven by affluent audiences and urbanization. Combining OOH with digital and TV campaigns increases brand recall by 30-40%. [Source: Exchange4Media] `
10. Meta Launches New AI-Powered Ad Tools to Boost Growth for India’s E-commerce and Retail Sector
Meta has introduced new AI-powered ad tools to enhance performance and efficiency for India’s e-commerce and retail sectors. These tools include omnichannel ads and AI-driven personalization, leading to significant improvements in customer acquisition costs and return on ad spend. Brands like Zepto and Taneira have already reported impressive results with these innovations. [Source: Entrepreneur India]
