1.How to use AI to elevate social media campaigns
Artificial intelligence (AI) is reshaping social media marketing in significant ways. Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots. [Source: Search Engine Land]
2. Instagram is trying out a new feature that will limit the number of hashtags used on a post to 5
According to recent user reports, Instagram is testing out a feature that will let users add only a specific number of hashtags to their posts. [Source: Digital Information World]
3. Google uses AI to detect fake online reviews faster
Google is now capable of detecting fake reviews faster. Google blocked 170 million fake reviews in 2023. A new algorithm detects fake reviews with 45% higher accuracy than before. [Source: Search Engine Journal]
4. The future of the microblogging space and twitter alternatives
microblogging service once known as Twitter has sparked a significant shift in the broader social media landscape, as many users who’d spent years establishing their online presence via the platform have been left alienated. [Source: Social Media Today]
5. IAB, MRC draft preliminary AR measurement guidelines for advertisers
The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a proposed set of guidelines to give advertisers more clear and consistent metrics for their augmented reality (AR) efforts, according to the organizations. [Source: Marketing Dive]
6. Paid media marketing in 2024: 7 changes marketers should make
As paid media platforms get smarter and constantly find ways to infuse AI into campaign workflows and optimizations, marketers must find a way to keep up with the platforms. [Source: Search Engine Journal]
7. Unexpected shopping behaviors from Gen Z, Gen Alpha offer lessons for retailers
Despite their digital-native status, Gen Zers still shop in-store, while baby boomers are all about new-kid-on-the-block Temu. And though they’re still mostly children, Gen Alphas are making their mark on the retail landscape. [Source: Insider Intelligence]
8. Very few consumers are satisfied with in-store experiences
Businesses will need to implement a variety of technologies, not just generative AI, to offer customers the information and convenience they demand, IBM research shows. [Source: Customer Experience Dive]
9. Balancing data usage and human creativity in innovation
the unrestricted flow of data championed by some sectors needs to be matched by preserving the vital role of human ingenuity. [Source: DM News]
10. AI enhances SEO, triggers shift in ranking strategies
Generative AI technology is revolutionizing the content creation and exploration field with major implications for Search Engine Optimization (SEO). [Source: DM News]
