1.How to embrace AI-powered programmatic: ‘Step away from the hype’
AI is now capable of achieving the outcomes behind its initial conceptualization, there’s still a lot to learn. Marketers need to remember that an AI tool is only as good as its data fuel. So, finding the right partners to fulfill those data needs will increasingly be key. [Source: The Drum]
2. Google AI Overview Changes Internet Forever, Pushes Only High-Quality Content
Google recently introduced AI Overview in search results in the US. These results, displayed at the top of the search page, provide users with a condensed overview before delving into the typical list of blue links. [Source: Analytics India]
3. Using curation technology to drive more relevant content in an era of critical consumers
As cookieless solutions come to the fore in 2024, it makes sense that we’re seeing a marked shift – and in some cases return – to contextual. In a world where third-party cookies are about to disappear, contextual advertising stands out. [Source: The Drum]
4. OpenAI is training a new model to surpass GPT-4 as it pursues ‘artificial general intelligence’
AI safety has been at the forefront of a larger debate, as the huge models that underpin applications like ChatGPT get more advanced. AI product developers also wonder when AGI will arrive and what risks will accompany it. [Source: NBC News]
5. How AI and customer intelligence will finally make omnichannel a retail reality?
Omnichannel experiences that meet shoppers where they are and offer meaningful, personalized interactions which were still the retail dream. Only now AI enables retailers to turn it into reality. [Source: The Drum]
6. Role of emerging technologies in sports merchandising
Being competitive in the always-evolving realm of sports merchandise demands more than simply keeping up with the newest products and souvenirs. [Source: Your Story]
7. Five reasons why identity resolution will replace third-party cookies
Google has signaled that 2025 will be the year that third-party cookies finally expire. Once gone, marketers will need to find new ways to identify website visitors. [Source: Tech Radar]
8. Young people want more from retail. Can the ‘hyper-experiential’ paradigm step up?
Retail is on the brink of a renaissance, which will be characterized by great advancement and economic rebirth. The next big evolution looks set to be a renaissance in hyper-experiential retail. [Source: The Drum]
9. Why brands “obsessed with their customers” are winning
From a cohesive brand’s ability to garner and safeguard preference and loyalty to realising growth benefits such as driving elevated LTV, the ability to deliver on brand with accuracy and impact really counts. [Source: Creative Bloq]
10. Why data collaboration has become a travel marketing imperative?
The future of travel marketing relies on a collaborative experience between all parts of the ecosystem, sharing some form of recognizing a customer. [Source: Digi Day]
