1.How programmatic is opening up the Olympics to advertisers
Discovery are selling Olympics streaming inventory through programmatic private marketplaces. The media companies have to assuage ad buyers’ concerns that the programmatic sales could open up the inventory to unsavory advertisers. [Source: DigiDay]
2. App-solute revolution: how apps & AI are transforming Meta’s advertising ecosystem
Vibrant communities, the power of Reels, AI-powered advertising solutions, and richer measurement – 4 key learnings from Meta’s EMEA App and Gaming Summit. [Source: The Drum]
3. How GenAI bridges the gap between the audiences you reach and the experiences they enjoy
With the availability of generative AI, he believes marketers can finally bridge that gap and enter an era of true data-driven personalization. [Source: The Drum]
4. Why Invisible Experiences are the Future of Marketing
A string of high-profile consumer data breaches has made consumers more privacy-aware than ever, prompting them to take active measures to control their data—from employing ad blockers to adjusting device settings and clearing browsing histories. [Source: Digital Marketing News]
According to InsightAce Analytic’s latest analysis, the market for AI-enabled e-commerce solutions is expected to experience significant growth, with a projected CAGR of 15.7% from 2024 to 2031. This translates to a rise from an estimated valuation of US$3.71 billion in 2021 to US$16.8 billion by 2030. [Source: Whatech]
6. Google expands Audience Signal Targeting to App campaigns
This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency. [Source: Search Engine Land]
7. High Authority Link Building Through Content Marketing
Search engines are working hard to ensure maximum user satisfaction. To do this, they carefully match every user’s search query to the best results, assessing resources based on meaning, relevance, quality, usability, and context. [Source: Digital Marketing News]
8. Social Media Marketplace launches supportive program for diverse businesses
The Social Media Marketplace, known for its backing of small-medium businesses (SMBs), entrepreneurs, and creators, recently unveiled the “Supporting Our Artisans and Retailers (SOAR) Together” Program. [Source: Digital Marketing News]
9. Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon. [Source: Search Engine Land]
10. Out of Home Advertising: Leading the way in a cookieless future
As digital marketers adapt to a post-cookies world, Emily Alcorn, head of effectiveness at Talon, explains how Out of Home (OOH) advertising, with its innovative use of data and dynamic content, sets the standard for effective, targeted campaigns. [Source: Campaign Live]
