1.How DeepSeek AI just changed the game for LLMs
DeepSeek, a startup from Hangzhou, has developed a low-cost AI model that rivals top models like GPT-4, costing only $6 million to train compared to billions spent by competitors. This breakthrough has caused significant market disruption, highlighting the potential for smaller players to compete in the AI industry and shifting the global balance of power in artificial intelligence. [Source: The Drum]
2. How Conversational AI Is Shaping The Future of UX
Conversational AI is revolutionizing UX design by shifting the focus to user-centric approaches and enabling natural, human-like interactions. This transformation is creating new roles and skill sets, such as conversation designers, and is poised to significantly impact society and the workplace. [Source: UX Magazine]
3. Meta AI could become a powerful ad vehicle
Meta is enhancing its AI assistant to personalize responses using user data from Facebook and Instagram, which could make it a powerful tool for targeted advertising. The new “memories” feature allows the AI to remember user preferences, offering precise responses and creating opportunities for highly specific ad targeting. [Source: Emarketer]
4. Why Generative Engine Optimization (GEO) Is the New SEO
Generative engine optimization (GEO) is transforming how brands influence AI-generated search results by creating high-quality, data-driven content and maintaining control over digital assets. Unlike traditional SEO, GEO focuses on enhancing brand visibility and authority in generative AI-driven searches, offering more personalized and immediate responses to consumer queries. [Source: built in]
5. Voice agents will change how you think about your brand and your website
As consumers increasingly use voice agents to interact with brands, the focus of online visibility strategies is shifting from visual design to auditory experiences. This transformation is driven by the rise of generative AI and “zero-click” searches, which provide answers directly without requiring users to visit websites. [Source: Martech]
6. A Unified Digital Experience Is A Boon To Any Brand
Delivering a consistent brand experience across devices is crucial for customer satisfaction and loyalty. Standardizing user experiences and centralizing content under a unique domain name can enhance brand visibility, trust, and engagement. [Source: Forbes]
7. The Rise Of Retrieval-Augmented Generation
Retrieval-augmented generation (RAG) enhances AI model precision by retrieving relevant documents to generate contextually accurate responses. It’s being used across various industries for tasks like content creation, sales lead generation, and improving HR processes, despite challenges like data biases and scalability issues. [Source: Forbes]
8. How global corporations are establishing their own IT and ITES GCCs in India
India’s Global Capability Centres (GCCs) have evolved from cost-saving hubs to innovation drivers in AI, cloud computing, and data analytics. Employing over 1.66 million professionals, these centres now play a crucial role in accelerating global business strategies and shaping the future of technology. [Source: YourStory]
9. How marketing leaders are adjusting Google, AI search strategies
Marketing leaders are shifting their strategies due to AI search, search fragmentation, and potential Google changes. A survey found that many are focusing on non-Google platforms like YouTube and ChatGPT, and measuring success through search snippets and answers rather than traditional rankings. [Source: Search Engine Land]
10. Google opens Meridian, its marketing measurement tool, to all users
Google has launched Meridian, an open-source marketing mix model, to help marketers measure their impact across channels more effectively. The tool uses Bayesian causal inference and integrates with Google’s MMM Data Platform, offering advanced customization and actionable insights. [Source: Search Engine Land]
